one week. one change. no failure: We all have things we want to improve about our health and vitality, but we are busy people. Vitality Skills is designed to help you make progress each week without overwhelming you with information or requiring a great deal of time. You choose a program and we give you the skills and steps to reach your goal. We keep it simple – we just give you one thing to do each week. You do it. That’s it. Stick with us for a year and you will have tried 52 things to improve your life. Read on for more information.
Vitality Skills Works: The focus of Vitality Skills is completely on action and change. Health is mostly made up of our behaviors – the actions we take every day, usually without thinking about them. Vitality Skills uses the best in behavior change theory and practice to help people transform their daily actions into ones that bring health and vitality. Vitality Skills was developed by PhD-level behavior change experts. It draws on research, theories and techniques from dozens of fields and combines them in a graceful, simple tool that anyone can use.
What You Do: You choose from over 60 programs to find something that fits into your life right now. You assess your progress by taking a one-minute survey of current stress levels, health status and more. Then you do the skills in the program. Vitality Skills is about action. Each week, for four weeks, you will be given a skill that leads toward the goal of the program. This skill is broken down into steps and includes tips for success, as well as suggestions for people who are ready to do more.
Value: We give you a 14-day free trial to make sure that Vitality Skills is right for you. After that, we charge $9.99 per month. That’s about the price of two lattes. In exchange, you can choose from all of our programs. We think that is a pretty good deal. We’ll make the deal even better: $23.97 for three months and $59.88 for a full year.
What You Get: With your paid subscription, you’ll be able to choose from any of our four-week programs. In each program, you’ll read what you need to know to be successful. Each program has downloadable summaries and reminder cards so you don’t need to keep coming back to the website. You’ll be able to track your progress with brief assessments at the beginning of each program and see graphs of your success over time. You’ll have access to our forum, a private journal for your notes and thoughts and a page to create your plan (and even a place for you to plan a reward for yourself for completing a program) and review skills you’ve completed. In short, you’ll have what you need to make lasting, healthy changes.
Why charge money? There are a couple of reasons that users have to pay for Vitality Skills:
- People don’t pay attention to things that are free. If we made it free, you would probably go online, read a few skills, think it was neat, then go back to doing what you were doing. By paying (even a little bit) you’ll prioritize it and make progress. In other words, things works better if you pay for them (this has been scientifically proven).
- We don’t want to put ads on our site. We are trying to get our users to focus on making progress, one skill at a time. If we put ads up, focus is lost (and our site looks cluttered). We want you to be able to log on, read what you need and then go back to your life.
- We worked really hard on this. It may look simple (that’s the point) but there is a ton of thought and research behind each of the programs. We want to be able to continue to develop new programs for you - the payment helps us do that.
Can I sell Vitality Skills? Yes. We have an affiliate program. Basically, we give you $2 for every paid person you send our way and we give the people you send us a 15% discount. You get an unique link and code to make it all happen. Read more about our affiliate program.
Who are you anyway? Dr. Mark Stibich heads up Vitality Skills. He received his PhD in Health Behavior Change from the Johns Hopkins School of Public Health. He has spent years studying how to get people to make changes and develop habits. He oversees all the writing and development of programs at Vitality Skills. We do not outsource our programs to "health writers." Every word was written by a PhD expert on behavior.
What is this "one week. one change." business? That’s our tag line: one week. one change. no failure. It’s all you need to know about our approach to health and vitality. Try one change for a week. It’s an experiment. We make the change reasonable so you won’t fail and you give it your best shot for a week. You’ll make progress.
Why do I have to give a credit card for the free trial? Your credit card will not be charged until the trial period expires, but if we left the trial open to everyone, we would get some real troublemakers in our forum. Collecting credit card information screens out the people who just want to be disruptive, leaving Vitality Skills a better place for the rest of us.
Isn’t this available for free on the Internet? No. What you’ll find on the Internet are "tips" and "top ten" articles designed to bring you to the page and display ads. These are typically written by people who have no training in behavior change. They actually set you up for failure by making things seem "too easy." Vitality Skills is unique. We take simple changes and help you to focus on them for one week. We support your change, take it seriously and help you make progress.
Can I do more than one skill at a time? No. When we were tested Vitality Skills, we let some people do more than one thing each week. They failed - even just trying two skills at a time. The people who focused on one skill were able to complete it and make progress. Change is hard. Focusing on one skill per week is plenty.
Why can’t I see all the skills? You can only see the skill you are working on and any skills you have completed. In our testing, when people could see all the skills, they would go online, browse and read the skills for hours and then do nothing. Success comes from doing, not in reading. We want you to focus on your skill for the week and do that well. If you read all the skills, you’ll do none of them. Trust us on this.
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AFFILIATE PROGRAM
Here’s the Deal: We don’t want to spend a lot on advertising, so we’re asking our users to be our ad campaign. We’ll even split the savings with you and your friends and family. Bottom line: you get 2 dollars for every paid subscription you bring in, and anyone whom you steer to Vitality Skills gets a 15% discount.
You Make Some Money: We would like you to help us spread the word about Vitality Skills - we’ll even pay you to do it. For every person you get to open a paid subscription - you get 2 dollars. If you have a blog, a lot of friends or a big family, that can add up to some nice cash for you. We want it to be easy for you, so we’ll give you all the tools you need. Keep reading for more info.
Your People Get a Discount: We don’t want to put you in the awkward position of trying to make your readers, friends or family buy something so you can make money, so we going to let you give them a discount. They’ll get 15% off Vitality Skills. You get to bring them a great deal, as well as potentially help them change their lives and get healthier.
We Don’t Have to Pay for Ads: Ads are getting expensive and they don’t work as well as word of mouth. We would much rather pay you, our loyal users, than an Internet ad company. So basically, we’re offering to split the difference - we give you some cash, we give your friends and family a discount and we give the Internet ad company less money. Sound good? It’s a win-win-win for you, your friends/family/readers and us.
How It Works: Contact us to sign up. We'll send you an e-mail with everything you need to become an affiliate. We want this to be easy and fun for you, so here's what you get:
- A coupon code. This code will give anyone using it 15% off Vitality Skills. This code is unique - only you have it. It lets us track how many people you have helped sign up for Vitality Skills.
- A unique link to post on your website or blog that will track people who sign up and give them a discount.
- A sample e-mail to send to potential users (you can edit it to fit your own style).
- A sample blog post (please make changes to fit your voice).
- A coupon template - you fill in your code and print.
Become a Vitality Skills Affiliate
The Fine Print: There’s not much in the fine print - only that you will only get paid for people who have actually paid for Vitality Skills themselves (people who cancel during the trial period don’t count). We pay by calendar month, and try really hard to get you a check by the 15th of the following month. For example, if you sign up 10 people in January, you should have a check for those people by the 15th of February.
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